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How to select a company name?

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  1. If you want to submit your company name in English and/or Arabic, that is your choice. The trade name you select will be translated into either Arabic or English.
  2. You may only use numbers and alphabets; no icons or other special characters are permitted.
  3. The partner’s or owner’s last name should not be the only element of the trade name, e.g., Ahmed Abdul Hussain Properties, not only Hussain Properties
  4. A trade name cannot contain words like Allah’s name and all of its synonyms, nations, regions, locations, sects, and organizations, as well as names of brands and businesses that have already been registered and are well-known.
  5. It is forbidden to translate names into Arabic and/or reserve them starting with words like “Universal,” “Middle East,” or “Or International.”
  6. Trade name databases are based on pronunciation, therefore we’ll notify you if we find duplicate entries for the name you submitted in both English and Arabic using a matching keyword search.
  7. The suffix of your company name differs from the jurisdiction/license issuing authority
    1. L.L.C
    2. Est.
    3. FZ-LLC
    4. FZE
    5. FZCO
    6. DMCC
    7. Co.
    8. Ltd
    9. LLC-FZ
    10. FZC
    11. DWC- LLC
  8. DED Licenses: The trade licensing price will affect the total amount due because the trade name may contain specific terms like Gulf, acronyms, and foreign words, making it a premium trade name.
  9. The trade name will be classified as a premium trade name category if it contains a trademark, an Arabicized name, or a region.
  10. The trade name will be supplemented by the principal activity name, although it cannot be identical to the activity name.
  11. Trade Name must be in Three Parts as per the following Example
Trade Name / Brand Name Activity Name Legal Type
IncHub Corporate Services Providers L.L.C

Guidelines on selecting a Name for your  Mainland company;

When selecting a name for your mainland company in the UAE, it’s important to consider certain guidelines and regulations. Here are some guidelines to keep in mind:

  1. Compliance with Naming Regulations: The name of your company must comply with the naming regulations set by the relevant authorities in the UAE. These regulations vary slightly between different emirates. Generally, the name should not be offensive, misleading, or violate any trademarks or copyrights.
  2. Descriptive and Relevant: Choose a name that accurately reflects the nature of your business. The name should be descriptive and  give an idea of the products or services you offer. This helps potential customers and clients understand what your company does.
  3. Avoid Restricted Words: There are certain words that are restricted or require additional approvals to use in a company name. These include words related to government bodies, religious references, and certain professional titles. Check the list of restricted words and ensure your chosen name does not include any of them.
  4. Distinctiveness: Select a name that is unique and distinct from existing companies in the UAE. Conduct a search in the relevant government databases or online portals to ensure that the name you choose is not already registered by another company.
  5. Consider Localization: If you plan to target a local audience, it can be beneficial to choose a name that resonates with the local culture and values. This can help establish a connection with your target market.
  6. Language and Transliteration: The UAE allows company names in different languages. However, if the name is in a language other than Arabic, it must be transliterated into Arabic script for official purposes. Ensure that the transliteration accurately represents the original name and is easily recognizable.
  7. Keep it Concise and Memorable: Choose a name that is easy to remember and pronounce. Avoid long and complex names that may be difficult for people to recall or spell correctly.
  8. Future Expansion: Consider the future growth and expansion plans of your company. Choose a name that allows for flexibility and does not limit your business activities or geographic reach.
  9. Domain Name Availability: In today’s digital age, it’s important to check the availability of a corresponding domain name for your company’s online presence. Ensure that the chosen name is not already registered as a domain name by another entity.
  10. Seek Professional Advice: Consulting with a professional business setup service or legal advisor can be helpful during the company naming process. They can guide you through the regulations and assist in conducting thorough searches to ensure compliance.


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